Tuesday, 14th December 2010, 17:00:00
Company spending on online marketing through mobile phones has grown by nearly 2.5 per cent in a six-month period this year as more firms look to take advantage of the growing advertising medium.
ABI Research found that revenue from mobile phone display adverts could be as much as $1.5 billion (£950 million) by 2016, suggesting the market will continue to grow over the next six years.
The firm found that businesses are using five techniques in mobile marketing, including text messaging, in-video advertising and mobile search.
ABI's practice director Neil Strother said that companies are increasingly turning to the technique to try and increase their revenue stream.
"There was a shift starting at the end of last year from the pioneering phase to what we might call the 'early growth phase," he said.
"By now, probably 20 per cent of all major companies have done something with mobile marketing, and some of them are doing so repeatedly."
MB Christie, head of product management at the Financial Times, said that businesses must "know their users" if their marketing is going to succeed.
Posted by Kevin Jenson
Categories: | Online Marketing / Search |
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