Managed Hosting News 
Monday, 17th January 2011, 13:34:10
Businesses must continue adapting ecommerce sites in face of 'mashop' change
Ecommerce businesses will need to continue adapting their sites at a fast pace to keep up with the public appetite for new technology.
That is according to Andy Mulcahy, communications executive at IMRG, who said that online retailers are "going to have to adapt" to mobile technology and the ability to research products online while they are in stores.
Research by Cisco, published on January 10th, found that there has been an increase in the interest of 'mashops' among UK shoppers, where people combine online information - such as pricing - with the physical browsing experience.
It added that 63 per cent of those asked were using technology to find the lowest price item, with a further 43 per cent using it to save time.
Mr Mulcahy added that businesses with ecommerce sites need to keep up with consumers that are quicker at picking up technological trends than some firms.
"People are really good in this country at adapting to technology, certainly a lot faster than retailers are able to keep up with," he said.
"It's a big change in consumer behaviour, and technology has really tapped into that."
Posted by Phil Williams
Categories: | Ecommerce |
Related Headlines:
13-01-2011: Poor weather leads to ecommerce sales surge, research shows
13-01-2011: Social ecommerce to 'come of age' in 2011
12-01-2011: Ecommerce sites could be helping consumers that are 'better connected'
10-01-2011: Ecommerce sales help House of Fraser to record Christmas trading
07-01-2011: Ecommerce in the UK rises dramatically over Christmas period, research says
Previous Headlines:
17-01-2011: Six out of ten firms planning to invest in social networking in 2011
17-01-2011: Google further strengthens grip on search engine market with 0.4% increase
14-01-2011: Online marketing through email 'not a huge step' for SMBs
14-01-2011: Cloud computing 'dramatically decreases' costs for businesses
14-01-2011: Travelling companies could market online as 'more and more' turn to mobile website
Meet the News Team...
CALL: 0808 180 1880
or just email our Sales Team if you have any questions about any of Hostway’s services.
News Categories:
Read the latest headlines from these selected categories...
News Archives:
Previous headlines...
* All prices exclude VAT where applicable. All plans, packages and offers are subject to terms and conditions of sale available on the site.
© Hostway Corporation. All rights reserved.
A global web hosting leader, Hostway has strategic locations in the United States and Europe, including the Netherlands, Belgium, France, Romania and Germany, as well as Korea, India, and Australia.
