Monday, 17th January 2011, 13:34:10
Ecommerce businesses will need to continue adapting their sites at a fast pace to keep up with the public appetite for new technology.
That is according to Andy Mulcahy, communications executive at IMRG, who said that online retailers are "going to have to adapt" to mobile technology and the ability to research products online while they are in stores.
Research by Cisco, published on January 10th, found that there has been an increase in the interest of 'mashops' among UK shoppers, where people combine online information - such as pricing - with the physical browsing experience.
It added that 63 per cent of those asked were using technology to find the lowest price item, with a further 43 per cent using it to save time.
Mr Mulcahy added that businesses with ecommerce sites need to keep up with consumers that are quicker at picking up technological trends than some firms.
"People are really good in this country at adapting to technology, certainly a lot faster than retailers are able to keep up with," he said.
"It's a big change in consumer behaviour, and technology has really tapped into that."
Posted by Phil Williams
Categories: | Ecommerce |
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