Managed Hosting News 
Friday, 28th January 2011, 16:48:06
Shoppers using ecommerce sites to interact further with products, report finds
More shoppers are using ecommerce sites on their phones to interact further with companies as the spending experience becomes more interactive.
IMRG and eDigitalResearch found that smartphones and other devices are being used by shoppers to give feedback, check stock levels and look to see where the best prices are.
One in four shoppers that were questioned said that they had used a barcode scanner on their smartphone to help check prices on a website elsewhere, suggesting that ecommerce sites are increasingly important.
eDigitalResearch's research director, Derek Eccleston, said that both retailers and shoppers can benefit from a change in technology use.
"We are seeing the dawn of MEcommerce with digital now truly coming to the high street with consumers using technology to provide feedback and check prices with suppliers whilst the staff within stores are utilising the digital technology to offer the consumer excellent customer service by checking stock levels," he said.
Earlier this week, IMRG announced that online spending in the UK rose by 25 per cent in December.
Posted by Phil Williams
Categories: | Ecommerce |
Related Headlines:
27-01-2011: Online spending could rise as 1.4 billion expected to have broadband access by 2015
26-01-2011: Setting up an ecommerce site is 'easy' because of low costs, expert says
24-01-2011: UK's ecommerce sales rise by 25% in December, figures show
19-01-2011: Best Buy's new UK ecommerce site has 'strong performance' over Christmas
17-01-2011: Businesses must continue adapting ecommerce sites in face of 'mashop' change
Previous Headlines:
27-01-2011: Text messaging revenues set to rise as firms market their website
27-01-2011: Online spending could rise as 1.4 billion expected to have broadband access by 2015
27-01-2011: Adult.co.uk goes up for sale after success of previous auctions
26-01-2011: App store downloads set to soar - could online marketers take advantage?
26-01-2011: Setting up an ecommerce site is 'easy' because of low costs, expert says
Meet the News Team...
CALL: 0808 180 1880
or just email our Sales Team if you have any questions about any of Hostway’s services.
News Categories:
Read the latest headlines from these selected categories...
News Archives:
Previous headlines...
* All prices exclude VAT where applicable. All plans, packages and offers are subject to terms and conditions of sale available on the site.
© Hostway Corporation. All rights reserved.
A global web hosting leader, Hostway has strategic locations in the United States and Europe, including the Netherlands, Belgium, France, Romania and Germany, as well as Korea, India, and Australia.
