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Thursday, 13th January 2011, 13:36:58
Social ecommerce to 'come of age' in 2011
Ecommerce through social networking will "come of age" in 2011 as the nation becomes addicted to using sites such as Facebook and Twitter.
That is according to Justin Cooke, chair of the British Interactive Media Association, who said that Brits have an "intimate relationship" with mobile phones and that this could see a rise in social ecommerce in the coming 12 months.
It comes as a survey released by Foresee Results earlier this week showed that more shoppers than ever are using mobile phones to access ecommerce websites than ever before.
Furthermore, eight per cent of web shoppers made purchases from their phones during the Christmas period, a rise of six per cent on figures in 2009.
Mr Cooke added that businesses will need to ensure that their ecommerce website is ready for the increase in people using it to make purchases.
He said: "Social commerce will come of age in 2011; major brands will create social transactional applications and it will become commonplace for users to be able to make transactions on social media platforms rather than simply using social media to influence their purchasing behaviour."
Posted by Phil Williams
Categories: | Ecommerce |
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